Privacy Policy
How Dormeli handles your family's information
Dormeli collects and uses the information you provide so we can generate sleep guidance, save your plan history, support chat conversations, manage subscriptions, and keep the service working reliably. Dormeli is an educational product, not a medical provider, and should not be used for emergencies or urgent health concerns. Dormeli is operated by 2101538 Alberta Ltd., carrying on business as Eze Innovation, of Calgary, Alberta, Canada, which is responsible for (the “controller” of) the personal information described here.
Last updated: October 18, 2026
Information we collect
We collect account information such as your name, email address, and login credentials; your subscription status and transaction references from payment providers (Apple, Google, or Stripe); baby profile details, sleep logs, plan history, and preferences; an optional baby photo you choose to add; and the content of chat messages or support requests. On our website we also collect usage and advertising information, described in “Analytics and advertising” below. The Dormeli mobile app does not include third-party analytics or advertising SDKs, and the app does not collect mobile advertising identifiers or track you across other companies' apps and websites. Reminder notifications are scheduled locally on your device. If you use a guest or free experience, some data may be stored locally on your device before you create an account.
Your baby's sleep details (health information)
The details you share about your baby — age, sleep schedule, night wakings, feeding, routines, sleep environment, diary entries, and anything you mention in chat — can count as health information under laws such as the EU and UK GDPR and Washington's My Health My Data Act. We ask for your explicit consent before we process them, the first time you fill in your baby's details.
We use these details only to create, adjust, and explain your sleep plan, power your diary and chat, and keep the service secure. We never use them for advertising, never share them with advertising or analytics providers, and never sell them. They are stored with our database provider and sent to our AI provider only to generate your plan and chat replies (see “Who we share information with”).
You can withdraw consent at any time by deleting your account (Account on the website, or the Profile tab menu in the app), which deletes these details, or by emailing us. Withdrawing doesn't affect processing that already happened, but without these details we can't create a personalized plan. Residents of Washington, Nevada, and other states with consumer health data laws can read our Consumer Health Data Privacy Policy.
How we use information, and our legal bases
We use information to personalize guidance, create and update sleep plans, maintain diary and chat history, authenticate users, process subscriptions, prevent abuse, keep the service reliable and secure, respond to support requests, communicate important service, billing, or policy updates, and measure how our website and advertising perform. Where laws such as the EU or UK GDPR apply, we rely on:
- Contract — to provide your account, plans, diary, chat, and subscription.
- Explicit consent — to process your baby's sleep details (health information), and for website analytics and advertising cookies where consent is required.
- Legitimate interests — to keep the service secure, prevent fraud and abuse, fix problems, and improve Dormeli in ways that don't override your rights.
- Legal obligation — to keep billing and tax records and respond to lawful requests.
We don't make decisions about you that have legal or similarly significant effects using automated processing alone. Your sleep plan and chat replies are generated by AI to help you, and you decide what to follow.
Analytics and advertising
On the Dormeli website we use Google Analytics to understand how the site is used — for example which pages are viewed, how visitors move through the site, the approximate region derived from an IP address, and general device and browser information. We use Vercel Analytics, which does not use cookies, for aggregate page performance.
We advertise with Google Ads and use RedTrack to measure which ads lead to signups. With Google Ads remarketing, Google can show Dormeli ads to people who have visited our website when they later browse other sites, which some US state laws call “targeted advertising” or “sharing.” When you subscribe on the website, we may send Google a one-way scrambled (hashed) version of your email address so Google can match the purchase to an ad click (“enhanced conversions”).
None of this uses your baby profile, sleep diary, plan history, or chat content, and we do not sell your personal information. Pages that carry a private access link, including assessment and continuation links, are excluded from analytics and advertising tags so those links are never sent to a third party. These tools run on the website only and are not present in the Dormeli mobile app.
AI features
Your sleep plan and chat replies are generated by AI, not written by a person in real time. To produce them, the relevant details you have shared are sent to our AI provider, OpenAI, which processes them on our behalf under terms that do not allow it to use them to train its models. Please avoid sharing sensitive medical details unrelated to sleep coaching. Dormeli is designed for educational guidance and does not provide medical assessment, treatment, or emergency support.
If you use the Dormeli app inside ChatGPT, what you type in ChatGPT is handled by OpenAI under its own privacy policy. When you choose to continue in Dormeli, we receive only a one-time link code and the general sleep challenge you picked (for example, short naps). An unused link is deleted after 7 days; a used one is kept with your account for up to 30 days, or until you delete your account if sooner. To prevent abuse, our link service also uses the anonymous user ID ChatGPT sends with each request and the network address the request comes from. We keep only daily scrambled (hashed) versions of these and delete them within two days.
Who we share information with
We share information with service providers that process it on our behalf to operate Dormeli:
- Hosting and databases: Vercel, Supabase, Neon, and Google Cloud
- Sign in with Apple, and app store payments: Apple and Google Play
- Web payments: Stripe
- Transactional email: Resend
- AI generation of plans and chat replies: OpenAI
- Website analytics and advertising: Google (Analytics and Ads) and RedTrack, as described above
We do not sell your personal information. We may also disclose information if required by law, to protect the rights or safety of users or others, or in connection with a merger, acquisition, financing, or sale of assets, in which case this policy continues to apply to it.
International transfers
Dormeli is operated from Canada, and most of our service providers store and process data in the United States, so your information is stored outside Canada and may be accessed by those providers there. While it is outside Canada, it may be subject to the laws of that country, including lawful access by its authorities. If you have questions about how our service providers outside Canada handle personal information, contact us at the address below.
For information from the UK, EU, or EEA, Canada is recognized as providing adequate protection for commercial data. When information goes to providers in the United States, we rely on the European Commission's Standard Contractual Clauses (with the UK Addendum for UK data) or on the provider's certification under the EU–US Data Privacy Framework and its UK Extension. Contact us for a copy of the relevant safeguards.
Data retention
We keep your account, baby profile, diary, plans, and chat history while your account is open. When you delete your account, we delete that information from our live systems, and it drops out of backups as they expire. We keep billing and tax records for as long as the law requires (typically up to 7 years), and records of consent to automatic renewal for at least 3 years. Analytics and advertising cookies expire as described in “Cookies and your choices.”
Your rights
Depending on where you live, you may have the right to access your information, get a copy in a portable format, correct it, delete it, restrict or object to how we use it, opt out of targeted advertising, and withdraw consent at any time without affecting earlier processing. You can delete your account and its data yourself from Account on the website or the Profile tab menu in the app. For anything else, email support@dormeli.app. We respond within one month (or the time your local law sets) and won't treat you differently for using your rights. If we decline a request, you can ask us to reconsider, and where your law provides an appeal, we will handle it as one.
You can also complain to a privacy regulator: in Canada, the Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca) or the Office of the Privacy Commissioner of Canada (priv.gc.ca); in Quebec, the Commission d'accès à l'information; in the UK, the Information Commissioner's Office (ico.org.uk); and in the EU or EEA, the data protection authority where you live.
Children's information
Dormeli is intended for parents, guardians, and other adults. Information about a child is collected only as provided by the adult user, with their consent, for the purpose of generating sleep guidance inside the service. Dormeli is not directed to children and does not knowingly collect information from children as users.
Security
We use reasonable administrative, technical, and organizational measures to protect personal information, including encryption in transit, access controls, and separating our ChatGPT link service from the main app database. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Policy updates
We may update this Privacy Policy from time to time. When we do, we will post the updated version here and update the date above. If a change materially affects how we use information you have already given us, we will tell you by email or in the app before it takes effect and, where the law requires, ask for your consent again.
Contact
Questions about this Privacy Policy or requests about your information can be sent to support@dormeli.app. This address also reaches the person responsible for protecting personal information at Dormeli.
By mail: 2101538 Alberta Ltd. (Eze Innovation / Dormeli), 431B 41st Avenue NE, PMB 63, Calgary, AB T2E 2N4, Canada.